To read the ‘First Things First’ Manifesto please click here.
To sum up this manifesto Garland is saying creatives should be put to a better cause by designing and creating things that will make our culture and awareness expand rather than putting all effort into consumer products. At the end of the day doing this is only making companies like Nike and Coca Cola more money. It’s not changing the world.
I think the solution to the problem is for big companies to carry on selling their products and advertising as usual BUT to create a sub-section to their company that is dedicated to helping our knowledge and world expand through design. This way the company is selling/advertising their products as usual but are helping out with the more informative design. The advantage of this is that the informative design gets heard because of the companies brand recognition and their advertising money behind it so it doesn’t get lost in the information overload of today.
Why would big companies do this? If they make it clear that they made it happen they will get a reputation boost and they can put their logo etc. on it which means more advertising for them whilst boosting reputation which equals more products sold for them!
An example I can think of is the BBC’s ‘Planet Earth’ documentries which are an amazing series informing and showing us things about our world that we are never likely to discover ourselves. Imagine if companies like Nike and Coca Cola all done something similar to this, and how much more useful that would be, to make the world a less greedy and more informative place.
Please leave your opinions on this topic.